American Musical and Dramatic Academy Management Case Study

Description

Hello, I need help with the case study. Please, see the attached case, rubric and template to use. There is also an example of the format attached.

In March 2020, direct-to-consumer (DTC) company Pattern Brands needed
to decide how to allocate resources across its different brands.
Pattern Co-Founders Nick Ling and Emmett Shine hoped to avoid the
pitfalls faced by some DTC companies—such as inability to scale and lack
of competitive differentiation—by relying on their previous experience
running a successful branding and marketing agency. Rather than focusing
on a single brand, they conceived Pattern as a “DTC 2.0” model—a
portfolio of 5 to 10 brands that shared a common theme of activities
related to the home and a common mission of helping millennials enjoy
daily life.

Since its founding in August 2019, Pattern had launched cookware
brand Equal Parts and home organization brand Open Spaces. Although
Pattern’s team still believed strongly in the benefits of a multi-brand
strategy, Open Spaces’ sales and unit economics had significantly
outperformed Equal Parts’ to date. Pattern’s leadership wanted to build
on Open Spaces’ early momentum with new product colors and product
lines, but they debated whether to act on the results of a recent
customer survey indicating a positive response to an Equal Parts product
redesign (Gupta, Ofek, & Kelley, 2021, p. 1).

Ling and Shine now had several decisions to consider.
How should they allocate resources between repositioning Equal Parts and continuing to grow Open Spaces?
How and when should they continue building Pattern’s portfolio by developing a third brand?
How much should they invest in marketing parent brand Pattern?
More broadly, did Pattern’s model represent the future of DTC brands?

These questions are intended to help inform the conclusion, make the case, and frame the action plan. You should not answer them directly in the assignment, but they may help to work on the case.
Use the evidence in the case to provide support for your recommendation. Word count is 850 max.

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