Develop a comprehensive, professional SWOT analysis that will help form long-term planning and sustainability strategies, outlined in a project management plan (PMP). 

Lay the foundation for conducting your SWOT analysis by comprehensively describing the selected organization and discussing the issues or problems that the organization is facing. Overall, it is important to include information that is pertinent for comprehending the organization and its problems. It is up to you to establish a robust context for understanding and responding to the organization’s need(s). 

Part of establishing a solid framework for analyzing the organization will be incorporating information that supports why the problem(s) exists and how it is valid. For instance, based on your chosen organization, you should include both a quantitative analysis and qualitative analysis that speak to the organization’s need and identified problem. After conducting a SWOT analysis, you will bring your analysis together by synthesizing the results and identifying potential solutions. 

The following sections MUST be included: 

• Strengths: Identify the strengths of the organization.
• Weaknesses: Identify the weaknesses of the organization.
• Opportunities: Identify potential opportunities that the organization should explore in order to expand.
• Threats: Identify external factors that could potentially negatively affect the organization.

• Improvements: Develop potential solution(s) addressing the identified weaknesses and threats listed in the SWOT that would add value to the organization with minimal risk.