Instructions

Locate your local not-for-profit hospital on the internet.

Research the hospital’s most recent Community Health Needs Assessment (CHNA).

1. Example: https://www.wellstar.org/community/community-health-needs-assessment
2. Locate the most recent Community Needs Assessment (CHNA) document for a specific hospital and provide a link to both the document and the hospital.

Review the document (CHNA) in its entirety, gaining an understanding of the population, the community issues, healthcare concerns, and recommendations for improving the health status of the community.

• Include the link to the hospital’s main website.

Identify and discuss the following:

1. Top Health Priority Health Need

List and briefly discuss the top 5 Priority Health Needs for the community that were identified by the CHNA document.

• Primary Data
• List and briefly discuss three sources that the not-for-profit community hospital used to collect Primary Data

1. Implementation Plan

Identify one need and summarize how the community data was used to create a program to address this need.

• Summarize how primary market data is used to identify needs, develop programs and marketing in healthcare.  

The specific course learning outcome associated with this assignment is:

• Conduct market research to inform marketing strategy and planning.