MSU Information Economics 1 888 Junk Van Case Study Analysis Report

Description

Read the 1-888-Junk-Van case (in your Harvard Course Pack)

Analyze Junk Van’s current business strategy and competitive landscape. In your analysis apply the relevant Michael Porter’s models. Propose any necessary modifications to it in order to drive profitable growth over the next 3 years. Then identify the top requirements needed in a new system to execute the targeted business strategy. Select the best technology solution (out of the 5) to meet those requirements and justify why your selection is better than each of the other solutions.

Some questions to think about include:

Where does Junk Van sit in the waste disposal industry? What are the competitive forces at work?
What is Junk Van’s competitive advantage (Value Chain) that they should leverage?
What should Junk Van’s Generic Strategy look like?

This should be written as a professional report to Junk Van’s CEO and board of directors on how they should strategically “go forward”.

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