research for a company tamara

Description

the company that you will be working on called tamara https://tamara.co/en/index.html find your info there

1- Investigate the micro-environment as part of the situation analysis for your company.

a. Competitors analysis

b. Suppliers and/or Digital Marketing intermediaries.

the second part will be in consideration of the following

Customers’ persona. Create a campaign for your company to launch, starting January 2021 till December, that will be active for 12 months. Marketing budget: SR 450,000 to spend on digital advertising media over the next 12 months. The budget also includes up to SR 340,500 for advertising creative and content development, and for the company to manage the program.

d. Monitoring and Optimization: describe how you will measure and improve digital marketing performance during the campaign. What tools you will use to monitor the campaign’s activity. (Must include screenshots of the monitoring tools that will keep track of your costs and activity).

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