NYU Business Model Canvas Paper
Description
Development of the Business Model Canvas (BMC) typically begins with the value proposition expressed in terms of the offerings made to meet market/customer needs. This is what distinguishes an enterprise from its competitors.
An enterprise must put an infrastructure in place in order to deliver value to the market/customers. The infrastructure includes:
key activities performed to realize the value proposition;
key resources that are necessary to create customer value; and
key partners that deliver customer value indirectly or directly via collaboration with them.
Share your thoughts, ideas, and questions regarding which of the 9 elements are the most important. Include specific real-world examples of business success or failure to help explain your position.
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