Business Question

Description

You will be allocated a company/brand by your seminar tutor. Dependent on this you may wish to identify a particular product within the company you have chosen and indeed specific markets to focus your evaluation on. You are required to conduct an evaluation of the international marketing undertaken by this company. You will be required to research and identify what the company profile internationally looks like, the marketing choices made and competitive landscape amongst others. Through the use of theory, you will be required to evaluate what the company has done internationally, how effective this has been, how it differs across international markets they operate in and any examples of best practice or things that did not work etc. The end product of this assignment is an evaluation of your chosen company in two or more international markets, how they have achieved success in these and overcame market and competitor challenges. Ultimately you want to, through this assignment, demonstrate how market offerings within a company can differ based on the international market. This brief will be discussed in more detail in class.

PLEASE NOTE – Ideally you should select international markets to review which are considered to be culturally different which will provide you will greater opportunity to research and discuss the focus of the assignment brief. While selecting countries please make sure following points:

a)????They are culturally different

b)????Make sure you are not selecting your allocated company’s own country (e.g., forL’Oréal you are not selecting France, similarly for Toyota don’t select Japan)

c)????Make sure the product/category is available in your both selected countries

CHOICE COMPANY: JOHNSONS AND JOHNSONS



^{Have a similar assignment? "Place an order for your assignment and have exceptional work written by our team of experts, guaranteeing you A results."}

Our Service Charter

1. Professional & Expert Writers: Eminence Papers only hires the best. Our writers are specially selected and recruited, after which they undergo further training to perfect their skills for specialization purposes. Moreover, our writers are holders of masters and Ph.D. degrees. They have impressive academic records, besides being native English speakers.

2. Top Quality Papers: Our customers are always guaranteed of papers that exceed their expectations. All our writers have +5 years of experience. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers.

3. Plagiarism-Free Papers: All papers provided by Eminence Papers are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism.

4. Timely Delivery: Time wasted is equivalent to a failed dedication and commitment. Eminence Papers are known for the timely delivery of any pending customer orders. Customers are well informed of the progress of their papers to ensure they keep track of what the writer is providing before the final draft is sent for grading.

5. Affordable Prices: Our prices are fairly structured to fit in all groups. Any customer willing to place their assignments with us can do so at very affordable prices. In addition, our customers enjoy regular discounts and bonuses.

6. 24/7 Customer Support: At Eminence Papers, we have put in place a team of experts who answer all customer inquiries promptly. The best part is the ever-availability of the team. Customers can make inquiries anytime.