UCLA Tibetan Culture Perfume Paper
Description
The project is to launch a perfume called “Paths of the Soul” which relates to Tibet culture, the Buddhism.
Market Analysis
-Required elements
Company(Documents, a Chinese high-end perfume firm) history and profile
Industry analysis (trends, size, growth, market structure) with implications for your plan
Competitive analysis (key players, performance, marketing strategies, communications components, distribution channels) with implications for your plan
Company’s mission statement
Company Perceptual map
Company SWOT with Implications For The Plan
Lessons learned from the above with Implications For The Plan
-Optional elements
Sources of company volume
Analysis of marketing successes and failures at the company
Consumer perceptions of the company
Pictures, charts, graphs where helpful
-Risks and Mitigation Plans
What are the biggest risks to your marketing plan?
What will you do to mitigate these risks?
What gaps are in your plan and what do you propose to management to remove these?
https://www.voguebusiness.com/consumers/chinas-per…(Data can be use for market analysis)
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