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MSU Redhawk Cafe Data Visualization Dashboard Tableau Analysis

MSU Redhawk Cafe Data Visualization Dashboard Tableau Analysis

MSU Redhawk Cafe Data Visualization Dashboard Tableau Analysis

Description

Build a Tableau dashboard (with at least 6 interactive charts and graphs) that illuminates the state of the business, as well as one or more strategic issues, at a business, non-profit or government organization. You will use Tableau to analyze a data set for such an organization. Your dashboard may be comprised of 1 or 2 pages (dashboard tabs in tableau). The layout, contents, formatting, and interactivity of your dashboard will reflect best-practices for data visualization.

Accompanying your dashboard, you will write a separate report comprised of a 1-2 page summary of findings from your analysis, along with a guide to the dashboard. You will itemize the components of your dashboard as follows:

Name of visualization

Aspect of business/organization

  • Method of analysis
  • Type of visualization
  • Calculated metric (KPI)
  • User interactivity enabled
  • Tableau functions used
  • Note below is a link to a template for a guide to the dashboard. It will help you keep track of, and point out your dashboard components. Complete the table and submit with your dashboard.
  • Assessment: Your dashboard and summary will be evaluated based rubric attached below. In summary:

Compulsory Skills-50%—does the dashboard demonstrate extensive use of data analysis and visualization skills learned in the course.

Effective Engagement-35%—does the dashboard provide an attractive, usable and compelling experience, and promote effective data analysis

Visual Execution-15%–does the follow principles of good visual design

  • The following items are evidence of your skills. Expectations for your dashboard are in the second row
  • Aspects
  • Visual Type

Interactivity

Calculated Metrics

Analyst Toolkit

Tableau Functions

Use 4+(*)

Use 5+

Use 4+

Use 4+

Use 3+(*)

Use 10+

Geographic

Bar

Action

Standard Dev

Control ChartLinks to an external site.

Calculated Fields

Financial (sales, profit, etc)

LineLinks to an external site.

Filter

Year-over-Year

Index Chart

Case Statement

Customer

Tree Map

Parameter

Growth Rate

Benchmark Chart

Conditional or Top N Filter

Product/Service

Bullet

Pages

Profit Ratio (Margin)

Quadrant ChartLinks to an external site.

Custom Colors

Operations

ScatterLinks to an external site.

Story

Percent of Total

Market Basket AnalysisLinks to an external site.

Custom Images

Employees

Density

Tool Tips

Percentile

Trend/Forecast

Custom Sort

Demographic

Symbol Map

Rate per unit

Cluster/ Segment

Custom Tooltips

Area Map

Running Total

RankingLinks to an external site.

Dashboard Container

Mapbox Map

% Variance to benchmark

Customer RFMLinks to an external site.

Data Join, Union or Blend

Gantt

Other Calculated KPI

Pareto ChartLinks to an external site.

Date Calculation

Candlestick

Dual Axis ChartLinks to an external site.

Histogram

Dual Axis MapLinks to an external site.

Highlight TableLinks to an external site.

Groups

Box and Whisker

Imported web page

Pie or Donut

Level of Detail Calc

Viz-in-Tooltip

Logical Calculations

BAN text box

Map Layers

Reference Line or Band

Sets

Table Calculations

Ranking

Text Object

 *Only one per visual

Transparent Sheet

Please upload your dashboard in Tableau’s .twbx file format through Canvas.

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