MSU Redhawk Cafe Data Visualization Dashboard Tableau Analysis
Description
Build a Tableau dashboard (with at least 6 interactive charts and graphs) that illuminates the state of the business, as well as one or more strategic issues, at a business, non-profit or government organization. You will use Tableau to analyze a data set for such an organization. Your dashboard may be comprised of 1 or 2 pages (dashboard tabs in tableau). The layout, contents, formatting, and interactivity of your dashboard will reflect best-practices for data visualization.
Accompanying your dashboard, you will write a separate report comprised of a 1-2 page summary of findings from your analysis, along with a guide to the dashboard. You will itemize the components of your dashboard as follows:
Name of visualization
Aspect of business/organization
- Method of analysis
- Type of visualization
- Calculated metric (KPI)
- User interactivity enabled
- Tableau functions used
- Note below is a link to a template for a guide to the dashboard. It will help you keep track of, and point out your dashboard components. Complete the table and submit with your dashboard.
- Assessment: Your dashboard and summary will be evaluated based rubric attached below. In summary:
Compulsory Skills-50%—does the dashboard demonstrate extensive use of data analysis and visualization skills learned in the course.
Effective Engagement-35%—does the dashboard provide an attractive, usable and compelling experience, and promote effective data analysis
Visual Execution-15%–does the follow principles of good visual design
- The following items are evidence of your skills. Expectations for your dashboard are in the second row
- Aspects
- Visual Type
Interactivity
Calculated Metrics
Analyst Toolkit
Tableau Functions
Use 4+(*)
Use 5+
Use 4+
Use 4+
Use 3+(*)
Use 10+
Geographic
Bar
Action
Standard Dev
Control ChartLinks to an external site.
Calculated Fields
Financial (sales, profit, etc)
LineLinks to an external site.
Filter
Year-over-Year
Index Chart
Case Statement
Customer
Tree Map
Parameter
Growth Rate
Benchmark Chart
Conditional or Top N Filter
Product/Service
Bullet
Pages
Profit Ratio (Margin)
Quadrant ChartLinks to an external site.
Custom Colors
Operations
ScatterLinks to an external site.
Story
Percent of Total
Market Basket AnalysisLinks to an external site.
Custom Images
Employees
Density
Tool Tips
Percentile
Trend/Forecast
Custom Sort
Demographic
Symbol Map
Rate per unit
Cluster/ Segment
Custom Tooltips
Area Map
Running Total
RankingLinks to an external site.
Dashboard Container
Mapbox Map
% Variance to benchmark
Customer RFMLinks to an external site.
Data Join, Union or Blend
Gantt
Other Calculated KPI
Pareto ChartLinks to an external site.
Date Calculation
Candlestick
Dual Axis ChartLinks to an external site.
Histogram
Dual Axis MapLinks to an external site.
Highlight TableLinks to an external site.
Groups
Box and Whisker
Imported web page
Pie or Donut
Level of Detail Calc
Viz-in-Tooltip
Logical Calculations
BAN text box
Map Layers
Reference Line or Band
Sets
Table Calculations
Ranking
Text Object
*Only one per visual
Transparent Sheet
Please upload your dashboard in Tableau’s .twbx file format through Canvas.
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