content will be no more than eight pages—double–spaced). Please include a cover/title
page and—as the last page—a research sources citations’ page (both of these pages do not count in the
maximum page total).“Style” is “business efficient”, i.e., prose is acceptable, along with bullet points,
checklists, tables or whatever structure clearly, efficiently communicates to the reader.)

Step 1: Determine the Facts

I recommend presenting these facts concisely in point form. Keep it within one page.

Step 2: Ethical Issues
Please make sure you use AT LEAST 3 ETHICAL VECTORS and justify your reasoning (‘Right vs Wrong, Fair vs Unfair, Good vs Bad, Just v Unjust, etc.’ – Professor Campbell showed you a list of these vectors during class).

Step 3: Stakeholders
• Identify AT LEAST 3 STAKEHOLDERS (give me 1 or 2 points on how they might stand to gain or lose from the issue)
o My recommendation: present stakeholders in a table form with 2 columns
Stakeholders | How they might view the case study
ABC | Positive or negative
• STATE YOUR BIAS: You can draw the bias regarding how you feel about the issue due to your own moral compass etc.

Step 4: Delineate (and/or Create) Alternative Courses of Action
• 2 DIFFERENT ALTERNATIVE COURSES OF
ACTION + 1 WILD SCENARIO:
• ‘Wild’ scenario, in this case, is a scenario that is an ‘out of the box’ alternative course of action

Step 5: Assess how Alternatives Affect Stakeholders
• Evaluate your ALTERNATIVE COURSES OF ACTION and follow what is said in the decision model
• DECLARE YOUR ‘CONFLICT OF INTEREST’

Step 6: Guidance Sources
• You do not have to reach out to these people to ask for guidance IRL

• Think of yourselves as the CEO of the company that you are describing: who would you seek help from?
  • Here are some examples:
  o Industry experts, this could mean business consultants, public relations firms, etc.
  o In addition. please also state “WHY” you are asking these parties along with”WHAT DO YOU THINK THEY WOULD
  SAY”

Step 7: Make a Decision; Monitor the Outcome
Make a decision based on one of your alternative courses of action (or two or more)

Also, please note:
• Always remember to cite our sources. Business Efficient style is also treated with “academic” standards; Times New Roman size 12 font, double-spaced, 1-inch margin, MLA proper citations
• Make sure you structure your paper in a
clear, concise form:
o Step one

…
o Step two

…
o Step three

…