THE IMPORTANCE OF PLANNING

Imagine that you are a consultant for CapraTek, the company you read about in last week’s Prepare: Week 3 Assignment activity. As part of a kickoff meeting for an organizational efficiency planning session with corporate leaders and managers from various departments (including operations management, information technology, and marketing management), you want to send a clear message about the importance of business planning. For this task, you will develop an elevator pitch explaining the importance of organizational goals and objectives to grow a business, including key performance indicator (KPI) targets that should be taken into account by corporate leaders when developing their strategic plans.

Start by writing a script for a 3-minute elevator pitch that uses clear, professional, and logical communications appropriately aligned with the task, purpose, and audience. Your elevator pitch should include critical concepts found in the course resources presented in the first three weeks that include the following:

• Importance of planning and best practices for success.
• Linking departmental plans to the overall strategic plan and business operations goals.
• Key performance indicators that each manager needs to consider when developing a plan.