Liberty University Social Media Paper

Description

This assignment is to research and report on how

social a CEO is:

Select a CEO – You can pick anyone you would like

as long as it is someone based in the US.

See https://en.wikipedia.org/wiki/List of chief exel

utive officers for a list. Be sure that you select

someone who is at least somewhat active on social

media. Then write a brief report:

1. Research to see how social the CEO is. Justify

your answer by providing a list of social media the

CEO uses to communicate (e.g., Facebook,

YouTube, company blog, etc.). Explain how each

platform is used and make five recommendations

these can be to keep doing what she/he is doing

and/or things to change. [worth 70 points total 10

points for each recommendation and 20 for your

explanation of how social the CEO is.]

2. Address how you believe this CEO’s use of social

media is likely impacting the company’s reputation.

[worth 30 points]

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