University College London Descriptive Statistical and Graphical Summaries

Description

ALL STATISTICAL ANALYSIS SHOULD BE UNDERTAKEN USING SPSS.

A manufacturer of household cleaning products is interested in increasing customer awareness of its new environmentally sustainable range. The company recruits a sample of 44 customers. 22 of these customers were sent a publication which included advertising materials about the new cleaning products. Two weeks after this, all 44 customers were asked to complete a survey about their awareness of the new products. The company wants to know if the advertising campaign is worth administering to all of its customers. In other words, are the awareness scores of those who were exposed to the advertising materials significantly higher than those of the group that was not exposed.

You have been provided with data comprising the awareness levels of each customer, broken down according to whether or not they had been exposed to the advertising campaign.

Provide descriptive statistical and graphical summaries of the two sets of data. Suggested word count 100-200 words

Analyse the data using an independent samples t-test. Suggested word count 300-400 words

It now transpires that only 22 customers were involved in the survey, and their awareness was measured before being sent a publication that included advertising materials and then again two weeks later. Each row of the data corresponds to an individual customer with awareness levels before and after exposure. Analyse the data using a paired t-test. Suggested word count 300-400 words

Use a suitable non parametric test to investigate the impact of the advertising campaign on awareness. Suggested word count 100-200 words

Compare the results of each test and state, with an explanation, which test is most appropriate. Suggested word count 300-400 words

Provide a summary of your findings, suitable for inclusion in a management report. Suggested word count 100-200 words

The marking criteria focus on your technical ability and your ability to express the results clearly and concisely in technical and non-technical terms.

Your answer to parts (a), (b), (c) and (d) should include a full but concise interpretation of your analysis, stating and assessing where possible, any assumptions underpinning the tests and indicating any hypotheses that you are testing.



^{Have a similar assignment? "Place an order for your assignment and have exceptional work written by our team of experts, guaranteeing you A results."}

Our Service Charter

1. Professional & Expert Writers: Eminence Papers only hires the best. Our writers are specially selected and recruited, after which they undergo further training to perfect their skills for specialization purposes. Moreover, our writers are holders of masters and Ph.D. degrees. They have impressive academic records, besides being native English speakers.

2. Top Quality Papers: Our customers are always guaranteed of papers that exceed their expectations. All our writers have +5 years of experience. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers.

3. Plagiarism-Free Papers: All papers provided by Eminence Papers are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism.

4. Timely Delivery: Time wasted is equivalent to a failed dedication and commitment. Eminence Papers are known for the timely delivery of any pending customer orders. Customers are well informed of the progress of their papers to ensure they keep track of what the writer is providing before the final draft is sent for grading.

5. Affordable Prices: Our prices are fairly structured to fit in all groups. Any customer willing to place their assignments with us can do so at very affordable prices. In addition, our customers enjoy regular discounts and bonuses.

6. 24/7 Customer Support: At Eminence Papers, we have put in place a team of experts who answer all customer inquiries promptly. The best part is the ever-availability of the team. Customers can make inquiries anytime.