Qualitative data is information that cannot easily be translated into numbers (Rabinowitz, 2022). Things like wanting to know if a group of people claim to be suffering from depression. There are different methods for obtaining qualitative data, such as one-on-one interviews, focus groups, record keeping, observations, longitudinal studies, and case studies (Question Pro, 2018). One-to-one interviews are the most common type of qualitative data collection because of their personal approach (Question Pro, 2018). There are a lot of open-ended questions that allow for more information to be shared. An example of a one-to-one interview is sitting down with an individual to get their side of a story. Observations are when researchers immerse themselves in themselves where their respondents are (Question Pro, 2018). These can be completed using tools such as video and audio recordings, and photography (Question Pro, 2018). An example would be missionary trips to the location and doing work there while also observing them. Longitudinal studies are performed over a long period of time (not done based on geography, like longitudinal lines) and these can go on for as long as decades or as short as a few years (Question Pro, 2018). An example of a longitudinal study would be if a company wanted to know about customer satisfaction over the years. They would conduct research over the years to see if there were any trends in customer satisfaction.