SU Marketing External Environment Discussion

Description

Your team has been hired to write a comprehensive marketing plan for a new product that will be introduced next year. You can decide on the company and the product but the company should be an existing one and the product should be new. Remember, you are not employees, and this is not your product but you are an outside agency hired by them for this project.

In the weeks ahead your team will submit sections of this plan as group assignments. These assignments should be considered a first, rough draft of your final team paper. I will review them, make comments and corrections, and return them to you. Your team will then make the necessary corrections to be included in the final marketing plan. In addition, please be aware that not everything that will be in the final marketing plan will be included in these assignments. Your final plan could include nearly anything that is in this text book

.Our team has selected Coca-Cola as our campaign client. The product that we will be introducing is a new pre-mixed alcoholic beverage. Coca-Cola will be partnering with Captain Morgan Rum for this new drink. It is called Coca-Cola & Rum, made with Captain Morgan Rum.

Your paper should include substantive information in the following areas. In other words, your comments do not need to be extensive but they do need to be relevant and accurate

External Marketing Environment (Chap 4) I am responsible for the external marketing environment portion



^{Have a similar assignment? "Place an order for your assignment and have exceptional work written by our team of experts, guaranteeing you A results."}

Our Service Charter

1. Professional & Expert Writers: Eminence Papers only hires the best. Our writers are specially selected and recruited, after which they undergo further training to perfect their skills for specialization purposes. Moreover, our writers are holders of masters and Ph.D. degrees. They have impressive academic records, besides being native English speakers.

2. Top Quality Papers: Our customers are always guaranteed of papers that exceed their expectations. All our writers have +5 years of experience. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers.

3. Plagiarism-Free Papers: All papers provided by Eminence Papers are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism.

4. Timely Delivery: Time wasted is equivalent to a failed dedication and commitment. Eminence Papers are known for the timely delivery of any pending customer orders. Customers are well informed of the progress of their papers to ensure they keep track of what the writer is providing before the final draft is sent for grading.

5. Affordable Prices: Our prices are fairly structured to fit in all groups. Any customer willing to place their assignments with us can do so at very affordable prices. In addition, our customers enjoy regular discounts and bonuses.

6. 24/7 Customer Support: At Eminence Papers, we have put in place a team of experts who answer all customer inquiries promptly. The best part is the ever-availability of the team. Customers can make inquiries anytime.