American Intercontinental University Distribution Channels Discussion

Description

In your own words, answer this unit’s discussion questions in a main post (recommended minimum 200 words), and respond to at least 2 peers’ postings (recommended minimum 75 words).

After you have reviewed the Assignment Details below, click the Discussion Board link under the My Work heading above to open the Discussion Board and make your post.

Use these videos for help on how to post to the Discussion Board:

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Assignment Details

Understanding how a product is distributed enables customers to learn how to obtain the product. Marketers look to create channels of distribution that reach the targeted customer in the most efficient manner.

Select a company and product that you regularly use, and describe the main distribution channel that the company uses to distribute the product.

Why do you believe that the company has selected to use this distribution channel?

Responses to Peers

Read through your peers’ posts, and respond to a minimum of 2 of your peers. You can connect to your peers in several ways, including the following:

Explain why you either agree or disagree with their original post.

What other distribution channels could the identified company use to distribute its products?

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