In this activity, you are considering Mobileye’s proposed entry into Robotaxis.  

do you recommend for Mobileye to compete in the Robotaxi business?

 evaluate the go it alone strategy using Table 7.1 from the textbook (Go it Alone, Ally, or License). Your team can select any of these options or even propose an alternate route (ally or license, if ally, suggest a partner). Provide your reasons for why your chosen course of action will give Mobileye a sustained competitive advantage.