University of San Francisco Marketing Review for a Body Scan Discussion

Description

Assignment 1:

Description

Take a familiar situation to you, and conduct interviews with existing users/members and potential new members of the tribe. This could be a club you belong to, a group of users of the same product/s you use, fellow students, mountain climbers, bike riders, and so forth. Set out to write a two-page report (about 500-750 words) that analyzes an independent view, and describe any new insights found following your research.

Assignment 2:

Discuss familiarity and its dangers. Discuss the positives and pitfalls associated with research that comes to a situation afresh (with regards to age, cultural, experience, etc.). What does the strategist need to do to convert new information that is outside their experience/s to add relevance and understanding to the creative brief? Please write 300-500 words within your post.

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