SDSU Communications Strategy Task

Description

Congratulations! You have just scored a communication dream job with a local politician. You are immediately tasked with helping to identify and implement a communication a strategy that will appeal specifically to SDSU voters.

First, choose whether you are working for CA Governor Gavin Newsom or SD Mayor Todd Gloria. Second, choose and describe a pressing issue for CA or SD voters that the leader needs to address. Third, given what you know about our discipline and what you have learned so far in our class readings, lectures, discussions, and video clips, briefly detail what communication strategy you suggest employing, and provide reasoning. Finally, outline at least 2 specific messages you recommend in order to to appeal to the particular constituency. Provide a rationale for why these messages might prove effective.

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