Santa Monica College Ben & Jerrys Japan Case Study
Description
1. ISSUE/PROBLEM IDENTIFICATION
What are the central facts of the case
What are the major overriding issues in this case
What sub-issues or related issues are present in the case that merit consideration, discussion or action
2. STAKEHOLDER ANALYSIS AND MANAGEMENT EVALUATION
Who are the stakeholders in this case and what are their stakes
Evaluate the central management decisions and their effectiveness
3. RECOMMENDATIONS AND IMPLEMENTATION
What management recommendations would you make in this case
Provide alternatives – immediate, short-term, long-term
Identify and discuss any important implementation considerations
4. CASE DISCUSSION QUESTIONS
What questions does your team think the class should discuss?
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