21407 Strategic Human Resource Management

Description

CASE STUDY REPORT ON NETFLIX

Reed Hastings, founder of Netflix, has arguably created a company that has turned the status quo of HRM on its head. Instead of creating more rules as Netflix grew, Hastings gave his employees more freedom. A strategic HRM system was crafted that simultaneously gives employees freedom and responsibility. Yet these are opposing forces. At Netflix, adequate performance gets a generous severance, and hard work is irrelevant. In addition, you don’t try to please your boss, you practice radical candour. Employees never need approval, and the company always pays the top of the market rates. Netflix argues that their ability to manage people via giving employees freedom has been so successful that they continue to reduce their controls (and rules).

Required (Approx. 1500 – 2,000 words):

Undertake research, then identify and discuss the different features of the HRM system at Netflix. (30 marks) (Ensure that you discuss leadership & culture – no more than a paragraph, employee engagement, motivation – how does Netflix motivate employees, attraction & retention of employees (how does Netflix successfully attract & retain employees, what are their retention & engagement rates). Use subheadings for each category.
Critically analyse and evaluate the HRM system at Netflix using extant research to support your arguments. (30 marks)
What recommendations would you make to the Netflix Board about crafting the HRM moving forward.
Refer to relevant research to justify and substantiate your arguments (Your recommendations should incorporate HRM & ethical challenges confronting Netflix, as they expand into different national contexts. You should have at least 5 or 6 recommendations at least a paragraph long with a subheading for each. (30 marks)
Presentation, organisation, and structure of ideas (10 marks)

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